It is quite clear that people nowadays consume more food than they used to in previous years. Dr. David Kessler, the author of the book called “The End of Overeating” started researching why we as humans are so powerless when it comes to certain foods. What makes people succumb with food temptation and the real cause of the ever growing appetite of Americans are what the next paragraphs are going to be based on.
The desire to want more food has nothing to do with personal choice because there’s a gap between one’s brain and oneself. What Dr.Kessler discovered was that while individual ingredients in food don’t have power on us, it was a combination of sugar, salt, fat in various ways that basically tapped into our brains reward system and created a loop which forces us to consume more foods.
The reasons why some people overeat is because their emotions are connected to food. So, generally, we can’t only blame the fast food industry. fast food industry have an addictive force, which was design to be hot stimuli , however, people deal with emotional dependency on food as well. We have to understand how highly palatable foods are jeopardize our brain because this is what make consumers come back for more.
The rewards circuits of the brain are what make us overeat according to Dr. Kessler. Homeostasis affects our behavior and who we are .Taste is hardwired to brain cells that respond to please and the neurons in the brain activate themselves by sending signals. Severe injury can occur when endorphins are released such as cancer.
The combination of sugar, fat, salt is what creating an addictive desire for more food. Opioids release chemical in our body to make us feel good, so at this moment, we loose control of ourselves. Just seeing a piece of cake can create huge battle in our mind because our brain is already electrified. We need to be in control of what we eating ,and always think before we eat .
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