Uniformity

                                                            

                                                               

                                                      UNIFORMITY

           Uniformity is the similitude between the parts of a whole, consistency; sameness. It’s a condition in which everything is regular and unvarying. Schlosser, Eric Fast Food Nation New York Times best seller, Harper, 2002, mentions at page 5 that similitude is the most important aspect of success. Development for a franchise company is based on to both its dimension for showing the elements of its system that prove it unique among its competition.

This idea is important because it is the crucial part that has helped not only McDonald’s but the whole fast food industry to achieve success. Starting from the first chapter trough chapter seven, everything is designed the same. All the franchise supposed to follow the same orders, there can be no variations. If in case in a franchisee would change something on the menu, he/she could be sued for his/her action. No franchisee has any rights to bring up an idea. The kitchens in all McDonald’s restaurant are the same, no matter where it is, they have the same label on the machine and they functions the same way. The company made it this way to create uniformity, so that workers don’t have to get used to other McDonald’s restaurant if in case they move out to another state or got transferred.

The foods are prepared the same way for all the stores. Some of the food is pre-packaged and frozen, like fries, has browns, hamburgers, chicken, fish. McDonald’s created a similarity in order for the food to taste the same .The company has a winning taste formula, it also has consistency so that no matter which store you go it will taste the same  

In some countries, no McDonald’s has ever closed down; the uniformity that it created made it successful. At the same time, it keeps attracting customers to spend their money. The Chapter 6 clearly reveals the process that the meat industry has taken to make chicken breast larger. The system of uniformity has changed everything in the industry how chicken are raised and slaughtered. According to Schlosser on the food Inc. movie, bird is raised differently as they were half century ago. They are twice big now. Same thing happened to pork and cattle.

The technology that processes the food is created to make the food smell and taste similarly. McDonald’s kept switching its preparation to make the food taste like beef without cooking in tallow and etc…The flavor engineering had expended the variation of ways to make potatoes taste like beef. McDonald’s want hamburgers to taste the same, everywhere exactly the same. The whole fast food industry has changed how ground beef is produced. The industry basically controls the whole system. Eric Schlossberg points out “the fast food chains demonstrated that you could create identical retail environments and sell the same products at thousands of different locations.”

Uniformity is an important factor for any industry. The importance of it is to make everyone (workers) to do what they are told. When all workers are uniformed, it shows discipline. So without uniformity there cannot be discipline, and it will destroy the chains. Everything needs to have rules, without it, it is not possible on every occasion to carry out success. McDonald’s like any other corporation reach success because of it .It is important to have equalization of work, supplies in a company. Everything has to be founded similarly, and never underestimate the importance of the uniformity.